Name
2.2 How Behavioral Science is Transforming Legacy Fundraising
Date & Time
Wednesday, April 22, 2020, 11:15 AM - 12:15 PM
Description
BUILDING RELATIONSHIPS
General
The explosion of insight from behavioral science has transformed business, government and social causes across the world. In the UK, it has been used to drive the Remember a Charity campaign and a range of charity and NGO campaigns, finding partnerships to create new approaches and understanding donors through research and insight and creative campaigns. This session unpacks how to use this learning, tools and techniques and how to truly deliver a donor centric approach to transform your approach and campaigns.
Stephen George, Good Leaders