MARKETING & COMMUNICATIONS

General

CAGP has just undertaken the most recent and comprehensive research on estate planning and legacy giving in Canada, all in preparation for Canada’s first national legacy campaign. This session will walk participants through the findings, and what it means for Canadian charities and advisors. We will also introduce participants to the new national legacy campaign - the latest strategy to move the dial forward on legacy giving in Canada.

Laurie Fox, MBA, CAGP Foundation; Ruth MacKenzie, CAGP