MARKETING & COMMUNICATIONS

Intermediate

This practical, sample-packed session will give you everything you need to know to build your own Legacy Factory – a donor-centered mass marketing approach to the hyper-personal world of legacy giving. We’ll focus on your digital legacy toolbox, and you’ll learn how to maximize your website, email program, and lead generation tools for a legacy audience, along with how to integrate them into your offline tactics for a seamless donor journey across every channel.

Charlotte Field, Good Works