MARKETING & COMMUNICATIONS

Intermediate

Wish you could alleviate your donors’ deepest fears about bequests and help them embrace the exciting possibility of making a transformational gift? We will coach you on confidently addressing donor concerns directly and inspiring them to make a gift in their will. You’ll learn the five most common objections to making legacy gifts and you’ll work in teams to build your very own set of powerful messages to help dissipate donor doubts.

Lynne Boardman, Harvey McKinnon and Associates; David Kravinchuk, The Common Good Fundraising Agency