MARKETING & COMMUNICATIONS

General

This session will identify the leading barriers to doing more in legacy giving, the key areas of focus if you want to create a better experience and how measurements can make or break your success. You will be inspired to build a better marketing program for legacy gifts and learn proven ways to better integrate, educate and inspire people to do more! Several case studies will demonstrate the power of making legacy giving your driver for better relationships across your organization and transforming giving in the future.

Kimberley Blease, Blakely; Stephen George, Good Leaders